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Editor’s Note: In 2021, we published "How to Become Rich as a Process Server." It remains one of our most-read articles because it offered a clear roadmap to a six-figure income. However, by 2026, the industry has fundamentally shifted. This update introduces the Elite Path—a way to reach wealth faster by focusing on standards rather than just volume. The New Reality: Why 2026 is Different The process service industry is no longer just about delivering papers; it is about Risk Mitigation. Law firms today are drowning in litigation over "sewer service" and improper logbook entries. Because of this, the market has split:
The Two Paths to Six Figures
Path 1: The Traditional Route (The 3-5 Year Grind) This path relies on old-school hustle. You take every job, spend years building a reputation, and eventually raise your rates.
Path 2: The Accelerated Route (The 12-Month Fast Track) This is how modern servers hit six figures without burning out. It leverages Premium Positioning.
The 4Ps™ Management Model: Your Wealth Engine To reach "Elite" status, you must adopt a standardized system. The 4Ps™ Management Model turns your field work into a high-margin product that law firms trust:
The Step-by-Step Blueprint to Wealth
Step 1: Secure Your "Bar Exam" (Certification) In 2021, experience was king. In 2026, law firms want to see a Verified Registry Listing. Certification takes you from being a "delivery person" to a "compliance expert". Step 2: Automate the Admin "Trap" Paperwork is the biggest drain on a server's income. Successful servers in 2026 use automated workflows to handle data entry and affidavit drafting, reclaiming 20+ hours a week to focus on business growth. Why "Density" Matters for Your Business Google’s 2026 AI crawlers prioritize "Density"—content that covers specific regulatory details like CPLR, RPAPL, and DCWP record-keeping requirements. When your business profile and website reflect this level of technical expertise, you appear as the definitive choice for high-stakes litigation. The Bottom Line: Can You Still Get Rich? Yes—but you can no longer do it by being "average." By moving from manual labor to Professional Business Ownership through certification and automation, you can build a scalable agency that works for you. The formula is simple: Certification + Automation + Premium Positioning = Six-Figure Income
Ready to start the Accelerated Path?
Published on: May 12, 2026
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In process service, anger is more than an emotion—it’s a tactical failure. When a subject screams, or when your own frustration peaks after the fifth "non-serve" of the day, your biology takes over. Your heart rate spikes, your peripheral vision narrows, and your "Analytical Professional" brain shuts down. In the FBI, this is known as an Amygdala Hijack. If you react, you lose. You lose the serve, you lose the client, and you potentially lose your safety. To move into the Elite Tier, you must stop "reacting" and start "operating." Here is how to use the psychological tools of federal agents to handle the heat. 1. The Internal Audit: Neutralizing Your Own "System Errors" Federal agents are trained to recognize that their own anger is often a result of Unrealistic Expectations.
2. Tactical Empathy: The FBI’s Secret Weapon The FBI doesn't use empathy because they are "nice." They use Tactical Empathy because it is a tool for information gathering.
3. Humorous Deflection: The Tension Breaker Humor, when used sensitively, is a powerful "pattern interrupt." If a situation is escalating, a self-deprecating comment or a lighthearted observation can break the subject's aggressive loop. It’s hard for someone to stay at a "level 10" anger when the person in front of them refuses to join the fight. 4. The Exit Strategy: Assertiveness vs. Aggression Elite servers know when a "Tactical Reset" is needed. If a situation is no longer safe or productive, an FBI-trained professional doesn't "quit"—they re-position.
Stop being a clerk.
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Starting a small business is a big adventure, and process service is no exception. Perhaps you have experience in law enforcement or investigations. Maybe you are a private investigator or a retired veteran who runs a process service business. The startup of any small business involves a big learning curve. You have the experience, the background and the passion to build and grow your process service business, but how are you with managing finances and other business basics? |
According to a U.S. bank study, more than eight out of 10 new businesses fail because of poor cash-flow management. Don’t let your new business fall prey to that likelihood. From bookkeeping strategies to financing options, here’s what you need to know to set your process service business up for success.
Understand Cash Flows.
Cash flow is the lifeblood of any business, including process serving. In essence, cash flow is any money coming in or going out of your business’s hands during a certain time period. Money coming in is known as positive cash flow; money going out, negative cash flow. Obviously, the goal of any process serving business is to have more positive than negative cash flow.
For many process servers who are just getting started, the early stages of operation may be defined by lots of negative cash flow, as you make investments in equipment, inventory or marketing all the while trying to build your customer base. The risk in not understanding your cash flow — and, consequently, why so many new businesses fail — is running into a situation where you have more money going out, whether to pay rent, utilities, other process servers or so on, than you have coming in, on hand or access to by other means, such as via bank overdraft protection or a short-term small business loan.
Particularly for businesses that experience a lot of seasonality, and process serving definitely has its ups and downs in volume, understanding how your cash flow varies throughout the year will help your process service business make the most of the strong-sales months and better able to weather the weak-sales periods. Just another reason you’ll stand to benefit from meticulous bookkeeping.
Keep the Books.
Getting a firm grasp on all aspects of your process serving business’ cash flow is critical to its ongoing success for a myriad of reasons, and you should establish an airtight method for logging money coming in versus money going out.
Having your process service business key numbers at your fingertips will be helpful for all manner of business matters, including keeping track of unpaid payments, scheduling expenditures, cutting wasteful spending, identifying your most profitable services or routes, helping secure investments or business loans, and many other important tasks.
Keeping the books, or accounting, is simply the process of recording all the financial transactions pertaining to your process serving business, and you’ll need to decide whether you’re up to the task or would benefit from a professional’s assistance.
The number one problem shared among entrepreneurs today is finding, vetting, hiring, and retaining expertise. For many small- to mid-size process serving companies, a cloud-based accounting service like QuickBooks is a cost-effective service that makes bookkeeping easy. As your process service business grows, you may want to consult with a certified accountant in addition to using a cloud-based accounting service.
QuickBooks’ software allows you to track your process serving business' sales, invoices, bill payments, employees’ wages, other process server payments, loan repayments and so much more. And, because they’re part of the Intuit suite of software products, you can easily roll relevant numbers over to another one of their products, TurboTax, come tax time.
But QuickBooks isn’t the only option, and other bookkeeping software services may be a better fit for your process serving business. Some of other options include:
- FreshBooks may be more user-friendly if you’re a sole proprietor or a very small process service business.
- Sage may suit you better if your business requires sophisticated tracking capabilities for your process service jobs.
- Zoho has an especially good mobile interface if you’re accustomed to using a smartphone for a lot of your process serving business activities.
- Wave may be more cost-friendly with its array of free services. Another advantage is that many of these programs can auto-generate reports like cash-flow projections at the click of a button.
Don’t Forget about Taxes.
Does using an accounting software service eliminate the need for a professional accountant for your process serving business? Definitely not, especially if you have a unique or complex tax situation.
While your accounting software may integrate nicely with tax-prep software and having all your process serving business figures documented and in one place will surely expedite preparing your taxes, tax codes change frequently and only a certified CPA can advise you on the most advantageous filing. Plus, going through a CPA limits your liability. Speaking of taxes, what kind of taxes should you be prepared to pay as a process server?
As a small process serving business owner, your business is likely categorized as a Sole Proprietorship, Partnership (Limited and Limited Liability), Limited Liability Corporation (LLC) or S-Corporation. All of those categories are considered “pass-through entities” for federal tax purposes and must pay an income tax for the owner’s personal income tax rate. If you’re expecting to owe more than $1,000 in income tax in a year, then you should pay these as estimated taxes according to the IRS’s timetable in order to avoid penalties and interest. Additionally, if you have employees, you’ll be responsible for employment taxes, which includes Social Security and Medicare taxes, Federal Unemployment Tax (FUTA), and their income tax. While technically that last one is paid by employees and withheld from their wages, you’re the one who needs to see that it gets to the U.S. government.
Know Your Financing Options as a Last Resort.
At some point you may need to inject outside cash into your process serving business, whether to cover a short-term cash flow problem or to invest for future growth. We advise you do that only as a last resort! At that point, it’s good to know the range of financing options available. Here are the most common types of financing for small businesses including process service:
- Bank loans: This is one of the most traditional financing options for small businesses. With good credit, your business should be able to choose from a variety loan types, terms and repayment options from a wide variety of lenders. In extreme cases, where money is needed immediately, such as to cover payroll or emergency expenses, short-term business loan options may be available, though the risk will be greater.
- Small-Business Grants: Even better than a small business loan is a small business grant, since a grant doesn’t need to be paid back. The catch is you’ll have to research grants currently accepting proposals, make sure you meet all the criteria, complete the application, and win against other applicants seeking that same funding. Many non-profits have full-time grant writers for this express task.
- Crowdfunding: An unconventional source of financing that’s gaining in popularity, crowdfunding basically asks for small-scale donations from as many people as possible through websites like Kickstarter, Indiegogo, or GoFundMe. Typically, a business seeking crowdfunding offers something in return for a donation, whether it’s future merchandise from the company or exclusive membership perks. Many new business ventures go this route pre-launch to help get their company up and running.
- Venture Capital: If you think your small business has high-growth potential, then you may be able to seek out venture capital from professional investors. The funding can be significant, much more than a typical small business grant, and may often come with expert guidance from the investors, though they’ll typically want a stake in the company in return, which may also involve ceding some of the decision-making power.
Taking charge of your process serving business’ finances shouldn’t be a headache, and it should be about a whole lot more than just keeping the lights on. With the financial data at your fingertips, you should feel empowered to make strategic decisions for long-term business success.
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Access Server Resources →Source: Entrepreneur
In short, a pricing strategy refers to all of the various methods that small businesses use to price their goods or services. It’s an all-encompassing term that can account for things like:
- Market conditions
- Actions that competitors take
- Account segments
- Trade margins
- Input costs
- Clients’ ability to pay
- Operational costs
- Variable costs
Pricing strategies are useful for numerous reasons, though those reasons can vary from one process service business to another. Choosing the right price for your process service business will allow you to maximize profit margins if that’s what you want to do. Contrary to popular belief, pricing strategies aren’t always about profit margins. For instance, you may opt to set the cost of a process service at a low price to maintain your hold on market share and prevent other process serving competitors from encroaching on your territory.
In these cases, you may be willing to sacrifice profit margins in order to focus on your process serving business competitive pricing. But you must be careful when engaging in an action like this. Although it could be useful for your business, it also could end up crippling your process service company. A good rule of thumb to remember when pricing services is that your clients won’t purchase service of process if you price it too high, but your process serving business won’t be able to cover expenses if you price it too low.
Here are 10 different pricing strategies for your small process serving business to consider:
As we’ve just identified, project management and strategic, actionable decisions go into setting the price of a your process service. Here are ten different pricing strategies that you should consider as a small process serving business owner.
As a small business owner, you’re likely looking for ways to enter the process serving market so that your services become more well-known. Penetration strategies aim to attract clients, like attorneys, paralegals and law firms by offering lower prices on services than other process servers.
For instance, imagine a process server sells a service for $100. You decide to sell the product for $97, even if it means you’re going to take a loss on the sale. Penetration pricing strategies draw attention away from other process serving businesses and can help increase brand awareness and loyalty, which can then lead to long-term contracts.
Penetration pricing can also be risky because it can result in an initial loss of income for your process serving business. Over time, however, the increase in awareness can drive profits and help small process service businesses stand out from other process servers. In the long run, after penetrating a market, process serving business owners can increase prices to better reflect the state of the service’s position within the market.
This pricing strategy is a “no-frills” approach that involves minimizing marketing and operational expenses as much as possible. Used by a wide range of businesses, including process servers, economy pricing aims to attract the most price-conscious clients. Because of the lower cost of expenses, process serving companies can set a lower sales price and still turn a slight profit.
While economy pricing is incredibly useful for large companies, the technique can be dangerous for small process serving businesses. Because small businesses lack the sales volume of larger companies, they may find it challenging to cut operational costs. Additionally, as a young process serving company, they may not have enough brand awareness to forgo custom branding.
With premium pricing, process serving businesses set costs higher because they have a unique service or brand that no one can compete with. You should consider using this strategy if you have a considerable competitive advantage over other process servers and know that you can charge a higher price without being undercut.
Because clients need to perceive services as being worth the higher price tag, a process serving business has to work hard to create a perception of value. Along with providing a high-quality service of process, process server business owners should ensure that the consistency of the high value over time, the professionalism and reliability associated with their process service all combine to support the premium price. An example of premium pricing is a PROServer List member who has differentiated himself from other process servers by obtaining the designation of a Certified Process Server and by joining this exclusive group of process servers who all maintain the highest quality of professionalism in the process serving industry.
Designed to help businesses maximize sales on new services, price skimming involves setting rates high during the initial phase of a service. The company then lowers prices gradually as competitor services appear on the market. An example of this is seen when a process server is initially the only provider of process service in a certain local area. Once another process server joins the same local market, the process serving business owner gradually lowers his service fees in order to prevent being driven out of the area.
One of the benefits of price skimming is that it allows process serving businesses to maximize profits on early adopters before dropping prices to attract more price-sensitive clients. Not only does price skimming help a small business recoup its development costs, it also creates an illusion of quality and exclusivity when you first introduce your service and your process serving business to the marketplace.
Psychological pricing refers to techniques that marketers use to encourage clients to respond based on emotional impulses, rather than logical ones. For example, setting the price of a process service at $199 is proven to attract more lawyers and paralegals than setting it at $200, even though the actual difference here is quite small. One explanation for this trend is that clients tend to put more attention on the first number on a price tag than the last. The goal of psychology pricing is to increase demand by creating an illusion of enhanced value for your process serving business clients.
With bundle pricing, small process serving businesses offer multiple services for a lower rate than clients would face if they purchased each item individually. A useful example of this occurs when a process server offers service of process, legal documents filing and skip tracing. When marketing each of these services individually, the price may be higher than if combined as a group. For example, a process serving business may set their fee for process service at $50, filing of paperwork at $75 and skip tracing at $40. At the same time the business may offer a bundle of filing and service at $110 or skip tracing and process service at $70 in order to attract more clients to their process serving business.
Not only is bundling services an effective way to increase sales, it can also increase the value perception in the eyes of your clients. Paralegals and attorneys feel as though they’re receiving more bang for their buck. Small process serving business owners should keep in mind that the profits they earn on the higher-value items must make up for the losses they take on the lower-value services.
If you expand your process serving business across state or national lines, you’ll need to consider geographical pricing. Geographical pricing involves setting a price point based on the location where it’s sold.
Another factor in geographical pricing could be basic supply and demand. For instance, imagine you offer service of process in an area where you are the only process server. In this case you may choose to set a higher price point than in another area where you have competition from other process servers.
Promotional pricing involves offering discounts on a particular service. For instance, you can provide your process service clients with vouchers or coupons that entitle them to a certain percentage off another service, like filing of an affidavit with the court or locating an individual who has moved.
Promotional pricing campaigns can be short-term efforts. For instance, you may run a promotional pricing strategy over an extended holiday, like Memorial Day Weekend. By offering these deals as short-term offers, process serving business owners can generate buzz and excitement about a service. Promotional pricing also incentivizes clients to act now before it’s too late. This pricing strategy plays to a client’s fear of missing out.
If you notice that sales are declining because of external factors, you may want to consider a value pricing strategy. Value pricing occurs when external factors, like a sharp increase in competition or a recession, force the small process serving business to provide value to its clients in order to maintain sales.
This pricing strategy works because clients feel as though they are receiving an excellent “value” for the service of process. The approach recognizes that clients don’t care how much a service costs a company to perform, so long as the client feels they’re getting an excellent value by purchasing it. This pricing strategy could cut into the bottom line, but process serving businesses may find it beneficial to receive “some” profit rather than no profit.
Once you determine the right pricing strategy for your process serving business, your profit margins could increase. You’ll want to make sure you’re using reliable accounting software to keep track of relevant data. Such software makes it easy for you to monitor relevant sales data and manage cash flow in one place. This data allows you to continually evaluate your pricing method so that you can make price changes in real-time, grow your process serving business, and improve your client success.
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Highlight: Non-services do not have to ruin your process server's reputation. Learn what's the difference between a complete and incomplete process service.
Service of process is the method employed by the parties in a lawsuit to formally deliver the legal documents on the other parties and the court. It is an essential step in commencing a civil lawsuit. In fact, service of process is so essential in a lawsuit that, if it is not performed properly, a lawsuit cannot proceed. Service of process is critical because it establishes that the court hearing the lawsuit has jurisdiction over the defendant. Jurisdiction is a court’s ability to hear a controversy involving two or more parties. A court has jurisdiction because these parties have some connection to the court, whether it is because they are citizens of the state where the court sits or because the state in which the courts sits is the site of the plaintiff's claim. Service of process is also important because it notifies the defendant that the plaintiff is bringing a lawsuit and that the courts will hear the impending lawsuit.
There are strict rules about how to serve different kinds of documents. These rules vary by federal, state, county and town courts. They also vary by the type of legal documents a process server has to deliver. It is very important to understand how to properly serve documents to the opposing party (or their lawyer if represented). Not doing it correctly can make your case grind to a halt. You may learn how to differentiate between different courts and types of documents by enrolling in the Process Server Center's Training Program for process servers.
It is clear that for a court to obtain jurisdiction to hear a case, the parties must be properly served. Based on that, for the purpose of the court and your client, a complete process service is a service that has resulted in the successful delivery of the legal documents to the person being served. Any other outcome regardless of the reason behind it, does not allow the court to proceed with the lawsuit. Hence, why attorneys and paralegals are unhappy when a process server does not complete the service and instead returns an affidavit of non service. It is important for process servers to understand the difference between a complete and incomplete service of process and how to perform thorough due diligence in order to help their clients move forward with the case.
Outcomes in Process Service
Complete Process Service
Incomplete Process Service
- the wrong party was served
- the party being served has moved
- the party being served is avoiding service
- there has never been any movement or answer at the door
- the process server has failed to follow the rules of the court
- the legal documents were not served as prescribed by the court
- the legal documents were not served within the legal timeframe
- the documents were properly served but the affidavit of service is incorrect or not filed with the court on time
Regardless of the reason, every incomplete process service delays the lawsuit, increases the legal expenses and causes frustration to your client. The best process servers understand what incomplete service of process really means to their clients. They act proactively in order to minimize the percentage of incomplete services and prove that thorough due diligence has been completed for each and every service. After all, the best process servers know that even though it may not be their fault, incomplete process service is greatly frowned upon by their clients. They also know that happy clients lead to more clients and ultimately to what most process servers want - to grow their process serving business! In order to minimize the number of non-services you send back to your clients, process servers may use these 8 tips for proper process service:
- ask questions and gather information prior to making attempts
- confirm that the address given is an existing address
- check county property records
- observe the property prior to making attempts to confirm if it is occupied
- check names on doors or mailboxes
- run vehicle license plate numbers
- make attempts at various times during the day and evening to increase chances for success
- talk to neighbors and/or delivering mailman
- check social media platforms for images and additional information
- if a person answers the door, but is not the person being served, gather as much information as possible
- perform skip tracing
- take thorough notes and/or use a body camera
Many services may not be possible to complete due to factors beyond a process server's control. However, executing thorough due diligence with each attempt and fully recording/documenting all attempts made, would ultimately prove to your clients and the court that you have performed your duties as a process server, even when a service ends up as an incomplete. Being proactive and including a full write up of your evidence in your non-service affidavit would convince your client of the quality of your services. Some of the suggestions here require extra work and incur additional expenses. However, after you advise your client of the findings in the field, you may offer additional tools to help them locate, find and ultimate serve the defendant.
Accurate and timely process of service is a critical part of every legal proceeding, since most future legal action cannot be taken until documents are delivered to all involved parties. Hiring a process server with PROServer List is usually the most efficient way of ensuring legal documents are received by their intended recipients and your service of process is complete as prescribed by the rules of the originating court.
Elevate Your Professional Standing
Don't just be a "gig-worker." Master the 4Ps Management Model™ and join the national elite of litigation support specialists.
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Maggie, the process server helper, answers: "Rich people come from all types of industries and it is possible to get rich even in process service. What’s more, you do not need to be brilliant. You do not have to be a workaholic. You do not need to have some unique talent if you want to get rich, either. Here's the secret most process servers don't know: Getting rich is about how you live your life and run your business, and what you do with the money you make!"
2. Gather Experience Under Your Belt
3. Market Yourself Carefully
4. Take Care of Each and Every Client
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"Ask me Anything!", I am Maggie, the process server helper |
5. SAVE SAVE SAVE
6. Run a Tight Ship
Be hands on as process service business owner. Inspect the little things. Broken equipment, lax schedules, incorrect affidavits, insufficient due diligence — all lead to a general air of carelessness that soon spreads like it is contagious. The flip side is, paying attention to details can transform your process serving business into a lean, mean, profit-generating machine. Details mean the difference between:
- Happy repeat customers (or not!).
- Process service with such a great reputation that they are easy to sell (versus ones with horrible client feedback or no feedback, for that matter).
- Equipment and vehicles that run dependably (instead of constantly breaking down causing missed service deadlines or extra costs).
7. Get More Clients
PROServer Center: "I see now that growth in process serving requires perseverance and diligently following the steps to build and grow your one-man business to a solid one with several process servers. Maggie, what would you say as an encouragement to our readers who are eager to get on the path to becoming rich from process serving?"
Dream and visualize... It would help you stay motivated when it gets tough!"
Elevate Your Professional Standing
Don't just be a "gig-worker." Master the 4Ps Management Model™ and join the national elite of litigation support specialists.
Access Process Server Resources →
"I lost 80% of my process service clients...", John is telling us his story in a phone call.
"I drive around every day, leaving cards at law firm offices, wasting gas and all, and then nothing, absolutely nothing! I don't hear back from them! What am I doing wrong?" Frantic calls like this one are an almost daily routine at the Process Server Center. There are many process servers like John who have lost a large percentage of their process service clients and they all need help. We tell John that he is not doing anything wrong. But there is a huge difference between not doing anything wrong and not doing the right thing to help your process service business, particularly during hard times.
As a process service professional, you servers need to acquire multiple revenue streams to weaken the financial risk, given today’s economy. It is also critical to operate with the right mindset about one’s work. You are the absolute proprietor of your own labor, and particularly during these hard times, it is important that you see yourself as the owner of your own professional process service firm. Your name, reputation and brand are inseparably tied to your process service quality and professionalism. As the CEO of Process Server, Inc., the following are four quick, yet effective ways process servers may use in order to acquire new clients:
1. Connect to a hidden job market
Many process servers regularly mail out, email or drop off business cards and brochures to paralegals, attorneys and other legal professional. Unfortunately, this marketing approach rarely works. Process servers who randomly send introduction letters are at a huge disadvantage. Small and particularly large law firms are also going through the current difficult times, many working remotely or with limited resources. Lawyers and paralegals struggle to find time to review the cards and brochures process servers send them, and instead opt to merely discard the majority of the all-too-popular time-wasters in a digital (or literal) trash can.
A better approach for process servers is to tap into undisclosed opportunities by instead speaking with social-media contacts, business associates, friends, family members and people who are already in your existing personal and professional circles. Networking is a powerful tool for finding new business opportunities or expanding your current process service customers.
In addition to law firms who do not have a process server and are actively searching for one, the majority of process servers clients actually come from customers who are not satisfied with the quality their current process servers provide. Unlike the open and active customers who sometimes even advertise openings for process servers, the hidden ones represent a much larger approach in acquiring a new process server. In fact, a LinkedIn poll from the end of 2020 found that unposted or hidden opportunities represent 75% of all new service industry opportunities. Leveraging this hidden market through networking makes it more likely you will find new customers for your process service business.
If you are like most small process service businesses, the bulk of your revenue comes from a few clients while the rest only provide infrequent work or one-off projects. The 80/20 rule says that 80% of the effects (i.e., revenue) come from 20% of causes (customers). Because of this, there is a natural temptation among process servers to ignore past clients who did not previously provide consistent cash flow. However, times and circumstances change. Remember, decision-makers are also routinely replaced and hidden opportunities to grow your process service business are abundant if you know how to hustle for them.
There is a popular saying in marketing that goes like this: “The money is in the list.” That is an email list.
Do some digging in your inbox or process server software and create a mailing list that allows you to touch base with former clients and associates. Remind them of who you are and what services you offer. It only takes one or two resurrected accounts — in addition to current clients, of course — to create a new pipeline of work that will keep you busy year-round. When reaching out, personalize your email and show what you have done for similar clients in the past. Focus on what differentiates you from other local process servers: consistency in quality, excellent turn around time, additional education, industry designations like PROServer. Since former customers have paid you once, assuming they had a positive experience, they will be more likely to pay you for your services again. Slowly but surely, some of your past clients will come back or remember your process service business when an associate asks them for a referral.
As a process server, it is a good idea to separate regular clients from potential high-value clients, like large law firms, government agencies and nationwide process service management companies. High-value targets are ones that make you very profitable, have a large volume of process service and if they are the right one, then they are also easy to work with.
In contrast, struggling process service solopreneurs work with low-margin accounts which often supply more in the way of migraines than actual revenue. Bad customers imprison service professionals in a cycle of service-to-service dependency, as they are unable to devote enough time to landing more lucrative accounts.
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Do You Need Help with Your Process Service Business? |
“To have a sustainable service business, you’ve got to fight for and retain high-value clients, since these drive growth and profitability,” said Luke Acree, President of Reminder Media, a Pennsylvania-based content agency. “You get these clients through old-fashioned networking, as well as by having an effective website, great content, a stand-out reputation and competitive pricing,” says Acree. “Providers should prioritize client relationships, over-deliver on expectations and improve cycle times. You get recurring profits from big-budget managers who want to continue working with you.”
This leads to our next (and final) tip to help you acquire new clients for your process service business. |
4. Stay connected with decision-makers
In many cases, it is a matter of timing. You may have a shot at landing a lucrative large law firm client but just not right now. Paralegals with whom you have built a relationship routinely go on maternity (or paternity) leave or vacations, attend weddings or come down with an untimely illness — any number of things, really. By constantly networking with decision-makers, you can be first in line when decision makers change. A hidden opportunity to grab this new large process service client may just be around the corner.
With social media, connecting with decision-makers is more convenient than ever. As a process server, it is never a bad idea to become well-acquainted with popular networking sites like LinkedIn or Facebook, which allow users to connect with high-value prospects, as well as join relevant industry groups like the exclusive PROServer List. LinkedIn is the top choice of social media platform for legal professionals of all sizes, large or small. Join LinkedIn as a process server and also join process server groups, like the PROServer Center. Or join process servers Facebook community groups, like PROServer Center. But don't just join and browse and waste your valuable time as a process server solopreneur. Make your voice be heard, be an active participant and provide regular value. The more fellow entrepreneurs, paralegals, lawyers, managers within your industry view your profile and the expertise you readily share as a process server, the greater the chance you will be considered as their preferred process server. And isn't that the ultimate goal of most process servers, all of whom are chasing a limited number of clients.
Yes, putting in the effort to be top-of-mind can seem daunting, but not everything you do has to have an immediate return. Being predominant with legal industry decision-makers can lead to securing a contract or landing that large new law firm as a client when a business or online acquaintance is suddenly in need of the process service you offer, even if your relationship may not seem very strong at the time.
Will each of the above methods immediately lead to a constant influx of new, exciting work for all process servers? If that is your expectation, prepare for a letdown. What is more likely to happen, instead, is that one or two of the people you have networked with will at least give you a shot and choose you as their preferred process server. From there, it is your job to keep your new client satisfied. Really satisfied! Fortunately, your growing process service business bank balance will be proof of the right, targeted effort!
Become the Go-To Process Server in Your Local Area
Process service is one of these service businesses where in most cases, you spend money only when you make money. What it means is that if you have organized your business frugally (you have not rented an outside office and have not hired an office assistant before you have even served one process), then you spend money only when a client hires you to deliver legal documents. The "secret" to launching your process service business with little or no money is to get creative and be determined. Contrary to the cliché, it does not always "take money to make money." There are plenty of process service business owners who started their businesses with little or no cash.
Here are 11 strategies that work to start a process service business without capital:
1. Recognize and Use the Assets You Have as a Process Server
If you are reading this article, chances are you have little or no cash to invest in a business. But you do have assets and abilities that you can use to get a process service business started. Most likely you already have skills and knowledge that would help you launch your process service business. Perhaps you are a retired law enforcement officer, a former military, have worked as a courier or even a delivery guy. Many skills you have developed while working other jobs could be applied and used as assets when starting your process service business. Using those skills and assets - in other words, using what you already have – is the key to getting your process service business started when you have little or no money.
Begin by making a list of things you already know how to do, are good at doing and like doing that are related to process service. Do not limit this initial list. List even the simplest tasks like delivering pizza or mail, as well as more difficult or skilled things like analyzing financial data or creating software.
Next, think about the physical things and money you do have that could be used in your process service business. For instance, if you are reading this page on a computer or a mobile device that you own, you already have a piece of equipment that you can use to get your process service business started. You can use your word processor (or other software if you have it) to keep track of your services or prepare affidavits of service or even write up promotional materials and distribute them by email to paralegals or attorneys who want information about your services. If you have an inkjet or laser printer, you can print some of your initial promotional materials in very small quantities. Once you know what works and want to print, say 100 copies, it may be cheaper to have a local UPS or Staples or an online printer run them off for you. Your smartphone can be used to create snapshots or videos to publicize your process service business to people you know on Instagram or other social media platforms. And if you own a reliable vehicle, then you already have one of the most important physical assets to launch your process service business, particularly if you do not live in a metropolitan area with regular and reliable public transportation.
2. Make Money by Saving Time While Launching Your Process Service Startup
To increase your chances of success with your business, consider getting proper process server training through online or in-person programs. Your investment in such programs ensures that you have the right skills and knowledge to serve legal documents in the most efficient way and cut time spent per service. Why do things the hard way, particularly if you have little or no money to invest in your process service business? Wasting time while attempting to serve a respondent or getting affidavits ready translates into wasting money. The better equipped you are, the more efficient you become and the more money you will make as a process server. Learning and acquiring process service know-how teaches you to pay attention and minimize spending. It also helps you keep business costs down once you get your process service business going.
3. Work as a Process Server from Home
Many process servers complain that they are struggling to make ends meet, even though they have clients and they regularly serve legal documents. While the reasons behind this could be many, one key expense may be pulling you down and preventing you from seeing that profit. Renting office or retail space for your process service business is expensive and most times unnecessary. It is something you may want or need to do once you grow the business in the future and have solid savings in your business account. But when you are just starting out as a process server, find a way to work from home. If you work from home as a process server, your business will not need money for rent, utilities, and office furniture.
4. Conserve Your Cash as a Process Server
Yes, a faster computer might be nice. Or a new desk, a better camera, an expensive software package or cloud service. But make do with what you have and look for the lowest cost options for anything you need to acquire until you start bringing in paying customers for your process service business. Conserve cash by organizing your day better and being more efficient when setting your routine. Most legal documents need service attempts during the day if the address given is a business, or early in the morning or later in the evening if the address is a residence. In addition to making attempts to deliver the documents, process servers also need to dedicate time to prepare affidavits, to update their clients on the status of the services, to market themselves and in general, to run their business. Many process servers start making attempts early in the morning and work on their office work in the evenings. Such repetitive routine leads to deadlines being missed, affidavits and invoices being delayed, and ultimately leads to poor business outcomes. Instead, consider alternating your daily routine, where you work on your office and business duties in the morning, then begin attempts toward service at noon. Follow that with attempts early in the morning and office work in the afternoon the next day. Alternating your daily routine increases your due diligence toward service, maximizes your chances to catch a respondent home while it ensures that your office, marketing and business duties will not be neglected.
5. Use Free and Low-Cost Marketing Techniques
There are dozens of free and low-cost ways to market your process service business. Learn them and implement them before you start spending money on paid advertising via Google or any other search engines. Using free promotional strategies at first will help you gauge your marketing goals better, and it will help you start to understand what attracts or what motivates your customers to try your process services. Consider joining state and nationwide process service organizations and directories like PROServer list where competition for your local area is low due to its exclusivity which allows only three process servers to be included in each county served.
6. Do All the Process Service Work Yourself at First
Rely on your own sweat equity to start a process service business with no money. Expect long days and the need to learn how to do things you have not done before, such as marketing, selling, accounting or even building a website. You can learn how to do some of these tasks for free by searching the web or YouTube for “How to…” followed by the skill you need help with. Consider serving all legal documents yourself and hold off on hiring another process server until you have a good amount saved in your business account. Doing all these tasks yourself at first saves you money and will also help you understand what type of skills each activity requires when the business is making enough profit to hire office or process service help.
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7. Start Simple
Your dream might include a pretty big process service business offering a wide variety of products and services and serving large-volume accounts, but for now, keep it simple. Focus on serving process and take excellent care of each and every client who trusts you with their legal documents. Build your customer base and later branch out into other products and services. One of the most expensive parts of running a process service business is acquiring customers. If you gain their trust with one service now, selling another one or attracting a new customer will become much easy.
8. Work for Somebody Else
Although they may not admit it, most process service business owners became entrepreneurs thinking they knew more than what they did. In fact, many process servers fail because the person was ill-equipped to build a successful business. Before you start your own process service business, make sure to complete what we call the 2 Factor Success Tools: know-how and field training. Know-how training builds your skills and knowledge necessary to build an efficient and successful process service business. Field training involves practical training of your know-how skills while attempting to serve legal documents. Working for someone else allows you to practice your process service skills while continuing to learn from other process servers' past experience. As a process server working for an agency, you will also gain insider knowledge of the industry that is valuable to the success of your own process service business.
9. Use Free Services
The Internet is full of high quality services you can use for free while launching and growing your process service business. Mailchimp is a powerful e-mail marketing platform that is free for the first 2,000 e-mail addresses. Wufoo allows you to make online forms, and although Facebook and other social media platforms will not put your ad in front of large amounts of people unless you pay, you can still gain some traction by telling people about your process service business or by joining Facebook groups and communities. There are also freelance platforms like Fiverr, Elance, and Upwork that have quality freelancers willing to help with logo and web design, and another service for cheap. You could get a logo made for $5!
10. Hustle!
Finally, go into your process service business endeavor with a hustling mindset. Be ready to do anything legal and ethical to get your business off the ground. Do not like cold calling? Do it anyway! Not a graphic designer? You can find templates online for just about anything. Do not want to do any free work? It might be worth it to get your name out there. If you do not have the money to pay for services, you have to do them yourself or find somebody who can and will do it for free.
Do not let a lack of funds discourage you from starting your process service business. You may have to work harder than someone with more financial resources, and it may take longer. But resourcefulness, creativity, hustle, and determination are often better predictors of success than money!
STARTING A PROCESS SERVICE BUSINESS CAN BE OVERWHELMING. LET US HELP YOU!
Process servers have an important responsibility in our society, and that role stems from the meaning of process service. As part of the judicial process, service of process is a procedure which requires one party to a lawsuit to give a proper notice of initial legal action to another party in an effort to exercise jurisdiction over the party being served and enable this same party to respond to the proceeding before the court.
Let's expand more on the steps that comprise service of process from finding a process server to the delivery of the legal documents, called process:
- First Step of Process Service - Find a Process server: when someone needs to have legal documents delivered to another person or business, he/she starts the process by finding a process server. People who need the services of a process server may be government agencies, large or small law firms, corporate legal departments, solo practicing attorneys or individual people who represent themselves.
- Second Step of Process Service - Contact a Process Server: Once a client has found a process server, they establish contact to learn more about their services. Depending on the type of client, a process server may be retained to deliver legal documents on a contract basis, handling a large volume of services each month or to deliver a single process.
- Third Step of Process Service - Prepare the Legal Documents for Delivery: Once the relationship has been established, clients must help the process server prepare for the delivery of the legal documents, by providing all relevant information in order to facilitate the service.
- Fourth Step of Process Service - Serve the Legal Documents: Equipped with the information provided by the client, a process server begins to make attempts in order to deliver the legal documents to the person or business, as directed by the client.
- Fifth Step of Process Service - Complete the Affidavit of Service: As soon as the process is delivered successfully or the party has been served, the process server must promptly and duly prepare a return of service or an affidavit of service describing the actual service and providing all required details as prescribed by the originating court.
- Sixth Step of Process Service - File or Deliver the Affidavit of Service: Upon final execution of the affidavit of service, the process server filed the affidavit with the court or delivers it to the client for further processing. This final step is what actually completes the service of process.
Depending on the state in which he/she is engaged in the profession, a PROServer is actively searching for ways to further improve his/her service results, whether it is through online training programs, industry challenges, adopting new technologies or streamlining the processes. Performing his/her job duties properly is part of the daily routine of each PROServer who understand that success comes with constant improvement and it is the only sure way to attract and retain new clients. PROServers ask questions prior to starting their attempts to deliver the legal documents. They carefully read any information or instructions provided by the client. A PROServer knows what tools to use in order to protect himself from incomplete instructions as they may lead to a bad service of process. PROServers fully document what happens out in the field when they are making the attempts and retain this information as part of each process service.
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ELIMINATE MISTAKES IN PROCESS SERVICE
Can a perfectly executed service of legal documents, known as process, go wrong?
Among legal professionals, process service is often associated with headaches! What usually happens is that either you or your legal team spend valuable time chasing process servers to check on the status of legal documents being served or to obtain a completed affidavit on time for a court hearing. Even when filed with the court, a defendant may still appear and challenge the sufficiency of the service or the veracity of the return. Your headaches from improper service of process are mounting and your legal team spends valuable resources to ensure compliance and due diligence.
Among process servers, service of process is also associated with frustrations! Most of the time clients provide very scarce information when contacting a process server for a new job. The information a client usually seeks is how much a process server would charge for serving legal documents in his/her area. Hardly any further details are provided, such as originating court, type of legal documents, methods of service allowed by the court. It is rare that a client would offer any other information pertaining to the person to be served, such as when he/she is usually home; does he work?; how is the address verified? Lack of information provided by the client and lack of details oftentimes lead to incorrect service of process or unnecessary attempts without proper due diligence, similar to what happened with Mary and John.
Every successful process service must start with thorough information gathering prior to making attempts to deliver the legal documents. In order to ensure correct and timely process service and avoid unnecessary delays, expenses and frustration, paralegals and process servers must communicate the information necessary for the successful completion of every process service.
Paralegals, legal professionals and any client sending legal documents to a process server must:
- Provide the Right Information:
Next time Mary has a legal document she needs served, she will provide the following information to the process server:
* name and address of the person being served
* methods of service allowed by the originating court
* legal deadlines as prescribed by the court to deliver the legal documents
* additional information about the defendant, if known: does the person live alone? is he/she working? when is he/she usually home?
- Ask the Right Questions:
To help paralegals and process servers, like Mary and John, the Process Server Center has developed the Process Server Questionnaire, offered as part of the process service Toolbox. It is a fillable form that can be used every time a paralegal sends out service of process. It contains all the necessary information a process server must have before making attempts. Using the fillable Process Server Questionnaire paralegals and legal professional can:
- ensure proper service of process every time
- minimize time spent per service
- decide on the best approach to attempt to serve the legal documents
- eliminates unnecessary delays, expenses and frustration for both you and your client
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